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|
|
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Call.No
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Title
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Publishing
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Author
|
ISBN
|
Record.No
|
|
1
|
|
|
|
HF5415.123
.S5
|
Promotion management and marketing communications/Terence A. Shimp
|
Chicago, [ United States ] : Dryden Press , 1990
|
Shimp, Terence A.
|
0030266432
|
82055
|
|
2
|
|
|
|
HF5415.123
.C6
|
Integrated advertising, promotion, and marketing communications/Kenneth E. Clow, Donald Baack
|
New Jersey, [ United States ] : Pearson Education Inc. , 2010
|
Clow, Kenneth E.
|
9780138157371
|
101697
|
|
3
|
|
|
|
HF5415.123
.E3
|
Marketing communications/John Egan
|
London, [ United Kingdom ] : Saga Publications Ltd. , 2016
|
Egan, John
|
9781446259030
|
103825
|
|
4
|
|
|
|
HF5823
.B4
|
Advertising and promotion/George E. Belch, Michael A. Belch
|
New York, [ United States ] : Mcgraw Hill Education , 2018
|
Belch , George E.
|
9781259921698
|
105335
|